The Only Colors: An SB Nation Community

Navigation: Jump to content areas:


Pro Quality. Fan Perspective.
Login-facebook
New Blog: Along The Olentangy for Ohio State Fans!

The dawning of a new Michigan State Spartan logo (?)

Snoopy MSU fan on U.S. Patent Office website + the Red Cedar Message Board + leaked internal MSU memo + MLive Gang Green Blog = the new Spartan logo on the left right below, expected to be officially unveiled in April.

(Note: I have not read through the RCMB thread(s) on this.  Click through to the MLive post for links to all the relevant discussion/evidence.)

Split-old-new-spartans-logojpg-1a7f7547c5b08dd0_large_medium

Initial thoughts:

1) Too 300ish.  The Athletic Department has been using a lot of images of Greek helmets/shields/spears on stuff in the last few years.  I guess it's an attempt to play up the brutal, fearless, supermuscular Spartan warrior angle, which is fine.  (I like chanting "Hoo! Hoo! Hoo!" on 3rd downs as much as the next guy.)  But does trying to make the silhouette looks more like a real metal helmet really accomplish that?  And what happens when 300 is no longer the movie with the coolest new computer-generated action scenes?  (Oh, wait, that already happened?)

2) Our current logo seems like it's pretty well ingrained in the minds of most college sports fans.  I imagine most non-MSU fans will look at the new logo and think, "Must be the San Jose State Spartans."  Why give up a well-established image to go with something someone at the Nike headquarters dreamed up (presumably the same people that came up with whatever it is that's on the back of our home basketball jerseys this year)?

3) When most fans think about the Michigan State Spartans, don't they think about Sparty anyway?  And it doesn't appear they were going with the other Sparty--the statue version--since the pattern of the ruffly thing on top of the helmet doesn't match.  If anything, the current logo--with the mutli-part connector section--is closer to the helmet the statue Spartan is carrying.  (Sorry that my knowledge of the technical names for Greek warrior helmet components is so lacking.)

So put me down as a "no" vote.

Poll
New Spartan logo?
Like
130 votes
No like
1130 votes
No care
119 votes

1379 votes | Poll has closed

0 recs  |  Comment 46 comments |

Story-email Email Printer Print

Comments

Display:

Voted no myself

Don’t see the point in changing just to change.

All your favorite Tigers blog are belong to me.
Bless You Boys.com -- MackAvenueTigers.com

by Kurt Mensching on Jan 21, 2010 4:53 PM CST reply actions  

I don't know if it's just me, but

I don’t really care. If that’s the change, fine; if it’s not, whatever. I don’t think the changes are extreme enough for me to give a dang.

by Pete Rossman on Jan 21, 2010 5:29 PM CST reply actions  

I love the current helemt logo

Even more than the Block S if I’m to be honest. I’m really quite angry that Nike and the AD thought they could just change this and we would be ok with it.

Light a man a fire, he'll stay warm for a day.
Light a man afire, he'll be warm for the rest of his life.

by Seer on Jan 21, 2010 5:37 PM CST reply actions  

April fools?

With an April unveiling, any chance this is a joke? I mean, this thing looks awful.

** reserved for something original **

by Spartalytical on Jan 21, 2010 5:40 PM CST reply actions  

Why?

Change for change’s sake is often dumb change. I don’t know what this redesign brings to the table.

by intrpdtrvlr on Jan 21, 2010 5:45 PM CST reply actions  

Remember what happened last time

we changed jerseys when Smoker and Charles Rogers were playing? They had those big posters with “smoke” and “fire” on the stadium too. The best programs don’t need to do stuff like this to sell their stuff. I have no problem with Nike coming up with newer styles because I wear it all the time, but the logo should be off limits.

by CHE04 on Jan 21, 2010 5:57 PM CST reply actions  

Terrible.

That original logo, according to sportslogos.net, has been in use since at least 1977. It is, to me, Michigan State’s best and most distinctive logo.

Why change it?

by Stuka on Jan 21, 2010 8:33 PM CST reply actions  

As many have already said — why change the classic one? New one looks like a bad drawing of the old one.

Detroit Bad Boys- SB Nation's Detroit Pistons Blog

by Packey on Jan 21, 2010 8:36 PM CST reply actions  

I don't think it matters that much

But to the extent that it does, the old one looks better and has brand recognition and inertia in its favor. Don’t mess with it.

by SpartanDan on Jan 21, 2010 10:15 PM CST reply actions  

Not a huge fan, honestly

But I don’t think it’s too fair to judge the new logo as depicted: it has blurry edges and the graphic generally isn’t sharp. I’d bet the final version will look better.

by LVS on Jan 21, 2010 10:20 PM CST reply actions  

Traitor.

The front, I’m okay with… the solid (instead of, what, striped?) plume holder looks awkward. Not a fan.

by CEO on Jan 21, 2010 10:28 PM CST up reply actions  

In all honesty

I don’t buy the brand recognition argument for keeping the old logo. The one on the left looks like a green Spartan helmet, and so does the one on the right. The brand’s the helmet itself, and changing the plume, eyes and earpiece (YEAH OXFORD COMMA) won’t change the brand.

Now for keeping it the same because you think the new one looks ugly? I can see that argument, but if I’m being completely honest, the new one’s grown on me a bit since I first saw it.

by Pete Rossman on Jan 21, 2010 10:27 PM CST reply actions  

No upside

Obvious downside. Voted no.

by Con-T on Jan 21, 2010 10:32 PM CST reply actions  

i think i just puked in my mouth

that is easily the most ugly thing ive ever seen. the kinda thing that if the announcement comes around in april will make me want to go to wal-mart and get a forcier jersey.

id rather burn my msu diploma than root for a team with that as a logo.

clearly a no vote.

by zachjuett on Jan 21, 2010 10:53 PM CST reply actions  

You sir
id rather burn my msu diploma than root for a team with that as a logo.

just set the bar for hyperbole in this thread. Can anyone top that?

by Pete Rossman on Jan 21, 2010 10:58 PM CST up reply actions  

To chime in...

Clearly this is NOT the real logo… Anyone who knows anything about graphic design and marketing should know that those directing this campaign would not LEAK an MS Paint version of a draft logo. This is clearly someone’s IDEA of what the logo should and would look like…

by SpartyOn37 on Jan 22, 2010 1:15 AM CST reply actions  

Un

Except this logo can be found on the US patent website as applied for by the MSU board of trustees.

by AlkalineKidAP on Jan 22, 2010 1:20 AM CST via mobile up reply actions  

Um

Except this logo can be found on the US patent website as applied for by the MSU board of trustees.

by AlkalineKidAP on Jan 22, 2010 1:20 AM CST via mobile up reply actions  

About 10 years ago, Iowa floated the idea of similarly "updating" the Tigerhawk

The result was this. The new Spartan is similarly “new.” By which I mean it goddamn fucking sucks. Let’s hope your new Spartan is as quickly abandoned as Iowa’s was. If voting results are any indication, you guys are in good shape.

I got more rhymes than Wade Lookingbill's got dunks

by Adam Jacobi on Jan 22, 2010 1:48 AM CST reply actions  

Thanks

I was wondering what people without an emotional investment to our current logo thought.

Light a man a fire, he'll stay warm for a day.
Light a man afire, he'll be warm for the rest of his life.

by Seer on Jan 22, 2010 10:31 AM CST up reply actions  

Actually

doesn’t the womens’ basketball team use that horrible incarnation of the Tiger Hawk?

Less memorable than Sam Okey's Hawkeye career.

by Kyle McCann't on Jan 22, 2010 4:17 PM CST up reply actions  

I agree, well said

When organizations tinker with something like this with no obvious reason, I always feel like it’s one of two (related) explanations. 1. The organization wants to offer a distraction or cosmetic (a band-aid, as you say) instead of doing real work of improving something. or 2. Some decision maker wants to put his/her stamp on things, possibly even justify the money they receive to make such decisions. “Look what I’m doing!” I’ve witnessed it in the corporate world, too. Same MO.

by intrpdtrvlr on Jan 22, 2010 8:09 AM CST up reply actions  

Motives for change...

Pure speculation – but it some sort of way to void contracts related to licenses for branding on merchandise? New logo = new licenses required? I’m guessing more likely than not the change is not just a ’want to leave my stamp on things ’ and like most things probably just comes down to money and some people trying to figure out ways to get more of it.

by MooTheKow on Jan 22, 2010 8:40 AM CST up reply actions  

Don't like it

Looks new, rather than classic. It’s a crappier version of what we’ve got now. If we were going to change the helmet logo, let’s do something more radical, like this thing
 an M fan made up. Which is a little funny because what I like about that logo is that MSU is claiming the entire state of Michigan for our own.

Mostly, I don’t like the constantly changing uniforms. Just stick with some damn thing. Who’d you rather be like Penn State? Or Oregon? I’d choose Penn State every time over Nike U. Honestly, the basketball team has worn a lot of ugly unis, including winning the national title in them.

If you want to do some alternate jerseys for a game a year and try to make some more cash, great. Some Spartan Tailgate people suggested we wear this as a throwback for the M game. I’m on board for that, just because they’d pitch a fit.

by witless chum on Jan 22, 2010 6:09 AM CST reply actions  

Until yesterday, Mark Hollis had done no wrong

However, this is a travesty. I hope he is testing the alumni waters. If not, buy your Sparty stuff now. That will send a message.

by MSU1978 on Jan 22, 2010 8:12 AM CST reply actions  

I like the old one

Maybe it’s just because that is the logo that I’ve associated with MSU all my life. It speaks to history and is understated and classic. As spartakles78 has admirably demonstrated, it also has the benefit of being historically accurate. I say we keep it forevermore.

The new one, if that picture is an accurate portrayal, looks like something a community college would dream up. The new one is made to look “fierce” by overemphasizing the brow to evoke someone who is glowering under pinched eyebrows in anger. It looks hokey, amateurish, and stupid, and will most likely look out of date in 10 years.

My dad went to U of M, and I basicall grew up a U of M fan because of it. I switched allegiances when I started attending MSU. However, even as a boy, I thought the old helmet logo was way cool – cooler than anything U of M had. In short, it’s a classic and should not be changed.

by TheCrestedHelm on Jan 22, 2010 8:41 AM CST reply actions  

So....

we can look forward to one bowl win over the next 45 years?

by DrDetroit on Jan 22, 2010 11:31 AM CST up reply actions  

Huge difference

The Old Lions logo wasn’t that good either

Light a man a fire, he'll stay warm for a day.
Light a man afire, he'll be warm for the rest of his life.

by Seer on Jan 22, 2010 11:44 AM CST up reply actions  

Hah!

So if we adopt the new logo we’ll win two games a year?

by TheCrestedHelm on Jan 22, 2010 1:17 PM CST up reply actions  

It was supposed to look like this:

now the lion is slowly getting better…

Less memorable than Sam Okey's Hawkeye career.

by Kyle McCann't on Jan 22, 2010 2:32 PM CST up reply actions  

Grrrr...

Here it is

Less memorable than Sam Okey's Hawkeye career.

by Kyle McCann't on Jan 22, 2010 2:33 PM CST up reply actions  

Matt Millen

typed my original post

Less memorable than Sam Okey's Hawkeye career.

by Kyle McCann't on Jan 22, 2010 3:47 PM CST up reply actions  

AWESOME!

I voted like, because the post says the new logo is on the left. Evidently the new logo is on the right, which I don’t like.

by DrDetroit on Jan 22, 2010 8:44 AM CST reply actions  

OT: but the mention of...

…“300” reminds me how much I hated that movie. Most movies I don’t like because they’re just kind of ‘meh,’ but that one actually made me angry at its inexplicable horribleness. I get to be reminded of it far too often because I’m an MSU fan, whereas, say, Texas A&M fans get no more exposure to it than the average American. Texas A&M fans just have all the luck, eh?

I just can’t wait for it to finish swirling the pop cultural drain.

by witless chum on Jan 22, 2010 9:35 AM CST reply actions  

Can it be redrawn

to have a speech bubble with the word “Nooooooo!” coming out of the helmet?

Less memorable than Sam Okey's Hawkeye career.

by Kyle McCann't on Jan 22, 2010 2:35 PM CST reply actions  

Comments For This Post Are Closed


User Tools

A Michigan State basketball and football blog community
Start posting about the Spartans »

Join SB Nation and dive into communities focused on all your favorite teams.

Connect_with_facebook

FanPosts

Community blog posts and discussion.

Recent FanPosts

Small
Recruiting data
Adorno5_small
Mike Shaw and 2011 Basketball Recruiting Loose Ends
State_small
Recruiting Tidbits
Small
Donavon Clark!
Small
Personal expectations when an MSU football schedule is announced.
Delvonduck_small
UM's NCAA Allegations, As Told Through "The Office"
Small
Big Ten Divisions
Small
Recruit #14 Jack Allen
Small
South Carolina-MSU is part of ESPN's 24 hour hoops marathon
State_small
Positional Revisionism and MSU Basketball

+ New FanPost All FanPosts >

SBNation.com Recent Stories

Big Ten commissioner Jim Delany speaks in Lincoln, Neb., Friday, June 11, 2010, in front of a Big Ten and a Nebraska backdrop. Nebraska made it official Friday and applied for membership in the Big Ten Conference, a potentially crippling blow to the Big 12 and the biggest move yet in an off season overhaul that will leave college sports looking much different by this time next year.(AP Photo/Nati Harnik) +5 updates

Big Ten Announces Conference Divisions For 2011

FILE - In this Sept. 24, 2009 photo, South Carolina's head coach Steve Spurrier stands with his quarterback Stephen Garcia (5) before the start of their NCAA college football game against Mississippi at Williams Brice Stadium in Columbia, S.C.    A year ago, first-time postseason starter Stephen Garcia got chewed out by South Carolina coach Steve Spurrier for playing video games the night before the Outback Bowl game. These days, Garcia putting all his focus where it counts most _ on the Gamecocks.  (AP Photo/Mary Ann Chastain, File)

College Football Kickoff: 2010 Season Gets Underway With Southern Mississippi At South Carolina

Pittsburgh running back Dion Lewis (28) runs with the ball during the second quarter of an NCAA college football game against Rutgers Friday, Oct. 16, 2009, in Piscataway, N.J.  Lewis ran for 180 yards and two touchdowns and Pittsburgh ended four years of frustration against Rutgers with a 24-17 victory on Friday night. (AP Photo/Mel Evans) +1 updates

College Football Kickoff: Utah Plays Host To No. 15 Pittsburgh Thursday Night

More from SBNation.com >


Managers

Onlycolors-md_small KJ@theonlycolors

Sbnation2_small Pete Rossman

Woodward_small LVS

Contributors

Square_sun_small Steve Hendershot

Adorno5_small intrpdtrvlr

Oldspartan_small Rob Visconti