The dawning of a new Michigan State Spartan logo (?)
Snoopy MSU fan on U.S. Patent Office website + the Red Cedar Message Board + leaked internal MSU memo + MLive Gang Green Blog = the new Spartan logo on the left right below, expected to be officially unveiled in April.
(Note: I have not read through the RCMB thread(s) on this. Click through to the MLive post for links to all the relevant discussion/evidence.)
Initial thoughts:
1) Too 300ish. The Athletic Department has been using a lot of images of Greek helmets/shields/spears on stuff in the last few years. I guess it's an attempt to play up the brutal, fearless, supermuscular Spartan warrior angle, which is fine. (I like chanting "Hoo! Hoo! Hoo!" on 3rd downs as much as the next guy.) But does trying to make the silhouette looks more like a real metal helmet really accomplish that? And what happens when 300 is no longer the movie with the coolest new computer-generated action scenes? (Oh, wait, that already happened?)
2) Our current logo seems like it's pretty well ingrained in the minds of most college sports fans. I imagine most non-MSU fans will look at the new logo and think, "Must be the San Jose State Spartans." Why give up a well-established image to go with something someone at the Nike headquarters dreamed up (presumably the same people that came up with whatever it is that's on the back of our home basketball jerseys this year)?
3) When most fans think about the Michigan State Spartans, don't they think about Sparty anyway? And it doesn't appear they were going with the other Sparty--the statue version--since the pattern of the ruffly thing on top of the helmet doesn't match. If anything, the current logo--with the mutli-part connector section--is closer to the helmet the statue Spartan is carrying. (Sorry that my knowledge of the technical names for Greek warrior helmet components is so lacking.)
So put me down as a "no" vote.
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46 comments
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Comments
Voted no myself
Don’t see the point in changing just to change.
All your favorite Tigers blog are belong to me.
Bless You Boys.com -- MackAvenueTigers.com
I don't know if it's just me, but
I don’t really care. If that’s the change, fine; if it’s not, whatever. I don’t think the changes are extreme enough for me to give a dang.
I love the current helemt logo
Even more than the Block S if I’m to be honest. I’m really quite angry that Nike and the AD thought they could just change this and we would be ok with it.
Light a man a fire, he'll stay warm for a day.
Light a man afire, he'll be warm for the rest of his life.
April fools?
With an April unveiling, any chance this is a joke? I mean, this thing looks awful.
** reserved for something original **
Why?
Change for change’s sake is often dumb change. I don’t know what this redesign brings to the table.
Remember what happened last time
we changed jerseys when Smoker and Charles Rogers were playing? They had those big posters with “smoke” and “fire” on the stadium too. The best programs don’t need to do stuff like this to sell their stuff. I have no problem with Nike coming up with newer styles because I wear it all the time, but the logo should be off limits.
Terrible.
That original logo, according to sportslogos.net, has been in use since at least 1977. It is, to me, Michigan State’s best and most distinctive logo.
Why change it?
As many have already said — why change the classic one? New one looks like a bad drawing of the old one.
Detroit Bad Boys- SB Nation's Detroit Pistons Blog
I don't think it matters that much
But to the extent that it does, the old one looks better and has brand recognition and inertia in its favor. Don’t mess with it.
Not a huge fan, honestly
But I don’t think it’s too fair to judge the new logo as depicted: it has blurry edges and the graphic generally isn’t sharp. I’d bet the final version will look better.
PP-TPW.
The Only Colors
In all honesty
I don’t buy the brand recognition argument for keeping the old logo. The one on the left looks like a green Spartan helmet, and so does the one on the right. The brand’s the helmet itself, and changing the plume, eyes and earpiece (YEAH OXFORD COMMA) won’t change the brand.
Now for keeping it the same because you think the new one looks ugly? I can see that argument, but if I’m being completely honest, the new one’s grown on me a bit since I first saw it.
i think i just puked in my mouth
that is easily the most ugly thing ive ever seen. the kinda thing that if the announcement comes around in april will make me want to go to wal-mart and get a forcier jersey.
id rather burn my msu diploma than root for a team with that as a logo.
clearly a no vote.
You sir
id rather burn my msu diploma than root for a team with that as a logo.
just set the bar for hyperbole in this thread. Can anyone top that?
by Pete Rossman on Jan 21, 2010 10:58 PM CST up reply actions
To chime in...
Clearly this is NOT the real logo… Anyone who knows anything about graphic design and marketing should know that those directing this campaign would not LEAK an MS Paint version of a draft logo. This is clearly someone’s IDEA of what the logo should and would look like…
Un
Except this logo can be found on the US patent website as applied for by the MSU board of trustees.
by AlkalineKidAP on Jan 22, 2010 1:20 AM CST via mobile up reply actions
Um
Except this logo can be found on the US patent website as applied for by the MSU board of trustees.
by AlkalineKidAP on Jan 22, 2010 1:20 AM CST via mobile up reply actions
About 10 years ago, Iowa floated the idea of similarly "updating" the Tigerhawk
The result was this. The new Spartan is similarly “new.” By which I mean it goddamn fucking sucks. Let’s hope your new Spartan is as quickly abandoned as Iowa’s was. If voting results are any indication, you guys are in good shape.
I got more rhymes than Wade Lookingbill's got dunks
Actually
doesn’t the womens’ basketball team use that horrible incarnation of the Tiger Hawk?
Less memorable than Sam Okey's Hawkeye career.
by Kyle McCann't on Jan 22, 2010 4:17 PM CST up reply actions
slings & arrows
The original logo can be seen in the 1965 & 1966 football programs sold at Spartan Stadium. The helmet is an accurate portrayal of what the regular Spartan hoplites wore when they fought at Thermopylai and Plataia. The graphic novel 300 (and the movie) chose a Roman style crown adaptation never seen except in modern art. As a former Classical Studies major who has recently seen MSU decide to ignore their land grant charter and legacy of providing a well-rounded education on how to think and solve problems, it’s not a surprising development. The chase for success coupled with the envy of what others have accomplished, (think Rich-Rod and the Vest) has done well in AA. Forget some band-aid new logo to soothe your wounds. Recruit more talent and coach them up. State doesn’t need a new helmet. Strap on the old lid, put your round shield with the Block S in front of you, raise your spear and go forward.
by spartakles78 on Jan 22, 2010 2:17 AM CST reply actions 2 recs
That is some impressive knowledge you just dropped
Fight for The Only Colors: Green and White!
by KJ@theonlycolors on Jan 22, 2010 7:27 AM CST up reply actions
I agree, well said
When organizations tinker with something like this with no obvious reason, I always feel like it’s one of two (related) explanations. 1. The organization wants to offer a distraction or cosmetic (a band-aid, as you say) instead of doing real work of improving something. or 2. Some decision maker wants to put his/her stamp on things, possibly even justify the money they receive to make such decisions. “Look what I’m doing!” I’ve witnessed it in the corporate world, too. Same MO.
Motives for change...
Pure speculation – but it some sort of way to void contracts related to licenses for branding on merchandise? New logo = new licenses required? I’m guessing more likely than not the change is not just a ’want to leave my stamp on things ’ and like most things probably just comes down to money and some people trying to figure out ways to get more of it.
Don't like it
Looks new, rather than classic. It’s a crappier version of what we’ve got now. If we were going to change the helmet logo, let’s do something more radical, like this thing
an M fan made up. Which is a little funny because what I like about that logo is that MSU is claiming the entire state of Michigan for our own.
Mostly, I don’t like the constantly changing uniforms. Just stick with some damn thing. Who’d you rather be like Penn State? Or Oregon? I’d choose Penn State every time over Nike U. Honestly, the basketball team has worn a lot of ugly unis, including winning the national title in them.
If you want to do some alternate jerseys for a game a year and try to make some more cash, great. Some Spartan Tailgate people suggested we wear this as a throwback for the M game. I’m on board for that, just because they’d pitch a fit.
Until yesterday, Mark Hollis had done no wrong
However, this is a travesty. I hope he is testing the alumni waters. If not, buy your Sparty stuff now. That will send a message.
I like the old one
Maybe it’s just because that is the logo that I’ve associated with MSU all my life. It speaks to history and is understated and classic. As spartakles78 has admirably demonstrated, it also has the benefit of being historically accurate. I say we keep it forevermore.
The new one, if that picture is an accurate portrayal, looks like something a community college would dream up. The new one is made to look “fierce” by overemphasizing the brow to evoke someone who is glowering under pinched eyebrows in anger. It looks hokey, amateurish, and stupid, and will most likely look out of date in 10 years.
My dad went to U of M, and I basicall grew up a U of M fan because of it. I switched allegiances when I started attending MSU. However, even as a boy, I thought the old helmet logo was way cool – cooler than anything U of M had. In short, it’s a classic and should not be changed.
But fierce logos really help team performance!

Fight for The Only Colors: Green and White!
by KJ@theonlycolors on Jan 22, 2010 9:45 AM CST up reply actions
Huge difference
The Old Lions logo wasn’t that good either
Light a man a fire, he'll stay warm for a day.
Light a man afire, he'll be warm for the rest of his life.
Hah!
So if we adopt the new logo we’ll win two games a year?
by TheCrestedHelm on Jan 22, 2010 1:17 PM CST up reply actions
It was supposed to look like this:
now the lion is slowly getting better…
Less memorable than Sam Okey's Hawkeye career.
by Kyle McCann't on Jan 22, 2010 2:32 PM CST up reply actions
Grrrr...
Less memorable than Sam Okey's Hawkeye career.
by Kyle McCann't on Jan 22, 2010 2:33 PM CST up reply actions
Given what you tried to post in this comment
I hope the irony isn’t lost on you.
PP-TPW.
The Only Colors
Matt Millen
typed my original post
Less memorable than Sam Okey's Hawkeye career.
by Kyle McCann't on Jan 22, 2010 3:47 PM CST up reply actions
AWESOME!
I voted like, because the post says the new logo is on the left. Evidently the new logo is on the right, which I don’t like.
Fixed the post
Fight for The Only Colors: Green and White!
by KJ@theonlycolors on Jan 22, 2010 9:43 AM CST up reply actions
OT: but the mention of...
…“300” reminds me how much I hated that movie. Most movies I don’t like because they’re just kind of ‘meh,’ but that one actually made me angry at its inexplicable horribleness. I get to be reminded of it far too often because I’m an MSU fan, whereas, say, Texas A&M fans get no more exposure to it than the average American. Texas A&M fans just have all the luck, eh?
I just can’t wait for it to finish swirling the pop cultural drain.
Can it be redrawn
to have a speech bubble with the word “Nooooooo!” coming out of the helmet?
Less memorable than Sam Okey's Hawkeye career.

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![For those wondering whether the new logo would be on the field, the sad truth has been revealed.
[HT: MSU Union twitter.]](http://cdn1.sbnation.com/fan_shot_images/141169/newfield_small.jpg)












