"The new Big Ten logo provides a contemporary identifying mark unifying 12 outstanding institutions."
I don't see it, but maybe you have to stare at it for a while to before the "12" part bursts off the page.
Also: We are a legend.
over 1 year ago
KJ@theonlycolors
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The only thing that even comes close to looking like a 2...
…is where the lower right portion of the G melds with the blue line under the word BIG.
Maybe there’s an implied + sign between the B and the 1? (B+1 = C in hex = 12 in decimal)
OK, I’ve got nothing.
Hey! I'm tryin' to eat lunch here!
This is so embarassing
I don’t even want to post on my normal sports message board anymore. People will make fun of me for being a Big10 fan.
Per the We are legend link...
“Memorable and distinctive, the new logo evolved from the previous logo’s use of negative space and is built on the conference’s iconic name, without reference to the number of member institutions.”
So there’s not meant to be a 12. The “contemporary unifying mark” is just fluff.
The sideline is always greener at MSU.
Not a fan of Paterno-Stag Trophy
Yes Paterno has coached forever, which is definitely impressive, but PSU hasn’t even reached 2 decades in the conference. Stag, on the other hand, coached at a school that is no longer in the Big Ten and no longer has a football program.
Schadenfreude ist die schoenste Freude
For the record,
that was sarcasm. Obviously, there was no attempt to include a “12” in the logo.
Doubling down on the “10” is a bizarre move at this point IMO.
Fight for The Only Colors: Green and White!
by KJ@theonlycolors on Dec 13, 2010 2:48 PM CST reply actions
Legends/Leaders...
…is titanically lame. It’s galactically lame. It’s lamer than Pouchy the Dog. It’s worse than the division set up itself. I take back all the things I said about not wanting to play in the Schembechler Division.
Ro Tel and Barbosol would 1000x less embarassing. Cringe, cringe, cringe.
Old school hockey was the way to go
As terrible as it would be to play in the Schembechler division, at least it would mean something. I would have preferred Grange and Nagurski. Those names bring to mind football and especially Big10 football. It’s the least we could done for the Gophers and Illini.
by Prime Time on Dec 13, 2010 11:33 PM CST via mobile up reply actions
How could they possibly think the division names would be well received?
This is beyond bizarre. And the new logo looks like its from the ’80s.
The '80s?
I’m sorry – this looks like the horrible fonts from the sixties. Watch a movie from that era and look at the lettering they employed for the actors in the leading roles. It dates it so horribly it makes you cringe.
Or seventies at best. This new logo is like plastic disco clothing that used to stick to your armpits. And light blue? The color alone says “we are pansies.” I would go with black before this.
The Big Ten front office has to understand that their graphic designers do what they do for a living for a reason. They had no chance of playing football at any level.
Conference logos are about power, and the logos subconsciously communicate that to the players on the teams that belong to the members of the Conference.
If I were Oklahoma or Texas or Alabama, I would never forget to stick this logo in the face of every recruit who was also considering a Big Ten school.
by Freshman 1978 on Dec 14, 2010 1:29 PM CST up reply actions
The real names and logo are coming out tomorrow, right?
Are we being punked? Is this for some kind of new Borat movie?
"It's a trap!"
Legends and Leaders?
This is astonishingly dumb.
And I just got through grading undergraduate philosophy of religion exams that informed me that God is omnious, ompetent, and belvalant.
So, to summarize the expansion stuff:
New team: A+. Nebraska’s a perfect fit in every way.
Trophies: B-. I don’t like double-naming all of them. I really think Schembechler-Hayes should be the title trophy (let’s be honest, nobody else has half as good a claim and to put either of them in over the other would be crazy), but the rest should be one name. No major arguments on who they chose for the rest, there’s just no reason to do two names for every one.
Logo: D-. The 1 doesn’t really refer to anything anymore, and it’s just ugly in general. Only thing saving it from a failing grade is that you can at least tell who it is.
Division split: F—. Let’s split half of our existing permanent rivalries (including putting Wisconsin opposite both of theirs and the incoming team they’d make sense as a natural rival for), create the possibility of a final-week rematch in the title game, screw up the tradition of playing major rivalries in the final week, and do it all in the name of the one thing that we can be absolutely certain will change over time. Brilliant. The only worse proposal I saw was floated as a joke trying to deliberately come up with the most perverse alignment possible (BHGP did one with 7 teams in one division and 5 in the other).
Division names: Z-minus-infinity. This time even the joke names were an infinite improvement.
I've got this terrible pain in all the diodes down my left-hand side.
Bradley-Terry rankings for college football and basketball: because there aren't enough computer rankings already.
My Rejected Proposal
I had a big fat “10” with its gut spilling out over an undersized pair of pants.
Seriously, this is pretty awful. I’m in the ad business so I can hear in my head just how this went down behind the scenes — colors that didn’t favor any school’s, themes that didn’t alienate PSU and Nebraska, divisional names that didn’t pin them down geographically. But that just leaves you with poop, because nobody has an exclusive claim on poop.
Cleverness
http://www.blackheartgoldpants.com/2010/12/13/1873907/big-10-division-names-released#54375310
Fight for The Only Colors: Green and White!
by KJ@theonlycolors on Dec 14, 2010 10:50 AM CST reply actions
Another Alternate Logo
This was linked in the comments on Rittenberg’s conversation today:
http://www.flickr.com/photos/25690209@N07/5264269396
That's pretty bad
And it’s still better than the abomination we got. Mgoblog had a ton of reader-created ones, all of which are better than the actual one and most of which are better than that.
I've got this terrible pain in all the diodes down my left-hand side.
Bradley-Terry rankings for college football and basketball: because there aren't enough computer rankings already.
Agreed.
Although I didn’t like any of the ones on Mgoblog. They are all better than the official logo. The two-tone B1G is the best of what the league came up with and isnt’ very good.
I think all of this goes to show that much like most businesses, the successful design companies are the ones with the best sales staff and not the ones with the best designs. Which reminds me I need to find a way back into sales.
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