Empty seats and cheap tickets were issues leading up to last year's inaugural Big Ten Football Championship Game. The crowd ended up being pretty good (and diverse among school fans), but the Big Ten is trying to prevent the issues from happening again. From The State News:
To try to better accommodate fans at the football Big Ten Championship Game, TeamTix allows fans to reserve a ticket to the game, pending their team qualifies, for as little as $10. The small fee guarantees fans of that team a ticket at face value if they make it to the championship.
If the team they reserved a ticket for fails to reach the game, however, the TeamTix expire and the fan loses their reservation fee. The reservations are limited to eight tickets per party.
I imagine there is a cap on how many tickets a team's fanbase can buy. I'm not sure if it's a worthy buy or not, especially with the "as little as" part.
Tickets were available for much lower than face value last December. If it's an MSU-Wisconsin rematch, I feel like tickets would be cheaper than face value. It might be a good buy for Michigan fans, though, as I imagine that ticket would have a higher demand. Same goes for following years when Ohio State is eligible. So, if you're confident about MSU's chances, it might be better to pass.
Tickets go on sale at 10 a.m. on Saturday. You can make your reservation at BTN.com/TeamTix