Let me start by saying that I think Mark Hollis is the best AD we have ever had, and that good arguments can be made in either direction about the best way to allocate tickets. The issue is not who gets the tickets, but the poor communication that occurred.
Everyone knew that after 25+ without a rose bowl that demand would exceed supply, so the decision on whether to give multiple tickets to high donors or two to all season ticket holders should have been made in advance. The ticket distribution chart that was published when orders were placed looked nothing like what they ended up actually following, and now lots of people have expensive non-refudable flights without the tickets they were expecting. If the ticket office would have been accurate with the charts they initially published all of this could have been easily avoided.
Why publish a ticket allocation chart at all if you are not going to honor it? More importantly plane flights from Michigan to LA started escalating in price the moment MSU won, and now are hard to find even at outrageous prices. There is no way a donor could wait until late Wednesday night ( when they found out they were not getting the expected amount of tickets ) to purchase plane flights or tour packages, so they were forced to make decisions based on the published charts which were in line with what MSU has done in the past for final four ticket allocations.
Although it does not apply to me personally I would also have to say if I was a season ticket holder for decades and a shaw society member ($600,000-$999,000 in lifetime donations) I would have hoped that I could have taken my kids along with me to the rose bowl, and not be limited to the exact same two ticket allocation as someone that never donated, and just bought season tickets for the first time last year.